At an exclusive, invite-only event held at Hard Rock Cafe Barcelona on Thursday February 13th, we presented the new company behind the brand, Skull Rider Factory SL. We shared sneak peeks of two upcoming collections, a preview of how our physical stores will look like, and counted down the minutes together until the official riders of the BOÉ Skull Rider Facile.Energy Moto3 team revealed their new rider gear and moto designs.
Discovering the current ánd new collections.
Hard Rock Cafe Barcelona could not be a better choice as the event location, as both ours and Hard Rock Cafe’s core brand values of authenticity and independence perfectly align. A joint effort to organise a legendary evening around the Big Game at Hard Rock Cafe in Barcelona, Sevilla and Madrid earlier this month was such a resounding success that this evening had to be replicated.
Models posing in Skull Rider T-shirts.
Guests could mingle with high-end models and influencers, such as Stephen James, one of the most well known faces of our brand, all while enjoying food, drinks, live music and a vibrant atmosphere.
Pieces of the new collection and guests taking in the atmosphere.
Invitees got an exclusive sneak peek of the upcoming casual clothing collection for men and women. Both lines are planned for release in 2021, starting with menswear in SS21. And that is not all.
On display were the selected pieces from the latest Skull Rider jewelry collection. Each design attracted attention from every angle. Guests were fascinated and intrigued by the opportunity to see the pieces up close.
Selected items from the Skull Rider jewelry collection.
Rounding off the evening, Italian speed fanatics Riccardo Rossi and Davide Pizzoli from the official BOÉ Skull Rider Facile.Energy Moto3 team presented their brand new rider gear and moto designs.
We have big ambitions and plan to fulfil your every need of wanting a more diverse offer for clothing and accessories that fit a true rebel’s lifestyle. As we continue to transition from a pure sunglasses brand to a global Cafe Racer style fashion brand with everything your heart desires, we invite you along for the ride.
To end on a personal note: Thank you to Hard Rock Cafe Barcelona for the fantastic organisation and ambiance. Thank you to all our guests. You brought the event alive and made it rock!