This year has been a wild ride, and it is nearly coming to an end. Before we start popping champagne bottles to inaugurate 2020, let's have a closer look at 2019.
In these past few months, we incorporated many changes affecting our entire company structure. As we shared in an article about Skull Rider’s New Era, we changed the management board. We have a brand new company and we’re moving forward at high speed. We improved our shipping process and our customer service. We feel that it’s important to always continue to refine our business processes and more importantly, to always keep improving our service to you.
We have listened carefully and incorporated all your direct feedback into our new company. Your opinion matters and is important to us. You deserve the best service, and we are here to deliver. You are part of our journey just as much as we want to be part of yours. Our aim is to give you an amazing experience, from offering you the rawest, purest Cafe Racer fashion all the way to giving you a chance to be part of our community, where our core values of risk-loving, adventure and having a rebellious spirit are one and the same, and this is exactly what we want to keep pushing forward.
The demand for Skull Rider has increased by large numbers. To get the full picture, and find out what you wanted to get your hands on the most, we conducted extensive market research and held focus groups with selected customers. We spent a lot of time at the drawing board, designing and redesigning, incorporating your feedback every time, until all parties were happy with the final result.
The result is a brand new, newly released textile line containing classic branded T-shirts and refined leather jackets of the highest quality to complement your daily look, perfectly matching Skull Rider sunglasses from our different collections. The best thing: this is just the beginning...
As this season is coming to a close, we look forward to continuing to serve you authentic Café Racer fashion in 2020 and beyond. We won’t reveal all of our secrets just yet, but there is a lot more we have in store for you.
Thank you for sticking with us through it all. We know we had several problems in the past and we are sorry if we ever let you down at any point in time. We worked around the clock to resolve all issues. We want to do better and we pledge to deliver. Know that we are here to listen to what you have to say, and we need your continual feedback to keep improving our company.
That’s why we thank you, the community, for going on this journey together with us. Thank you for supporting the brand and for putting your trust in us. Thank you to each rebel out there, for being you, and expressing who you truly are through Skull Rider.
For now, we want you to cherish the memories you created this year. Enjoy the last moments of this decade before we step into a new one together. Have a blast celebrating, living life to the fullest and enjoying each moment, wherever you are located.
To endless new adventures in 2020.
Stay wild. Happy New Year.
The Skull Rider Team.